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Shopify Enhanced Tracking Setup

Are you a Shopify merchant and looking to integrate e-commerce transactions in your Google Analytics?

It is essential to know where your e-commerce sales are coming from. Most importantly when you are running paid ads i.e. Google Ads, Microsoft Ads, FB Ads etc.

Google Analytics discontinued Standard universal analytics (UA) on 01st July 2023 and it is not processing any data after this date. It is recommended for universal analytics (UA) users to upgrade to GA4 without losing your crucial data.

Enhanced e-commerce reporting is essential for efficient conversion rate optimization (CRO). It gives you an insight into how well your products are performing, tracks users’ activities, and provides an overall behavioral impression of your visitors. By analyzing this data, you can make better marketing decisions and create new strategies.

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Why You Need Enhanced E-Commerce For Your Shopify Store?

What is enhanced e-commerce and how it can help me?

Enhanced Ecommerce offers marketers the ability to fully customise Google Analytics around your website’s purchasing funnel. By tracking the purchase journey from when a user first visit your product right through to their eventual purchase, marketers get granular data for the entire buying funnel.

It provides more vital information regarding your customers and it gives you data that can be pivotal in boosting your conversion rate optimisation.

Also, Standard Ecommerce only covers website transactions on the Thank You/Order Confirmation page while Enhanced Ecommerce analyzes the whole journey your customers take on the website.

Enhance Ecommerce provides twice as many reports compared to Standard Ecommerce


How E-commerce tracking can help me?

Below are some engagement actions and metrics that you will get once you have the tracking tool up and running:

  • Product Views
  • Product Clicks
  • Shopping Cart Additions
  • Shopping Cart Changes
  • Shopping Cart Abandonment
  • Product Detail Page Views
  • Refund Requests
  • Purchase Activity
  • Coupon Code Activity
  • AOV (Average Order Value)

Why Choose Us?

  • 15 Years+ Experience

    15 Years+ Experience

    When it comes to helping with your Google Ads account experience pays-off.

  • Served 100+ Clients

    Served 100+ Clients

    We have successfully projects in the UK and across the Globe.

  • Free Audit

    Free Audit

    We carry out in-depth diagnosis of your analytics to advice the best available solution

  • Google Analytics Specialists

    Google Analytics Specialists

    Specialised In Google Analytics, GA4, GTM, Conversion Tracking, Enhanced E-commerce

  • Seamless and Smooth Transition

    Seamless and Smooth Transition

    We take backup of all your tags before deploying new tags on to your website.

  • Clear Pricing - No Hidden Charges

    Clear Pricing - No Hidden Charges

    After initial review of your requirements, we will let you know estimated cost and timescale.

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