How We Do It?
Understand your business – The first step is to understand your business, your target audience, your Unique Selling Propositions (USPs), your competitors etc. It will be unfair to start the campaigns without fully understand your business. This will help us to design the campaigns right at the first time
Competitors Research – We will do a competitive research in your industry and then devise the strategy to differentiate your brand from your competitors. We will use research tools to understand the search trends within your industry
Professional Account Structure – The organised account structure is very important and can save you a lot of time. It will make your life lot easier to manage the account in long term
Keyword Generation – We will shortlist the keywords generated using different methods and tools i.e. keyword research tools, your products / services, competitor research, brain storming, your website etc.
Targeting – Targeting will be tailored as per your requirements i.e. geo-targeting, language selection, devices selection etc.
Ad Copy / A-B Testing – We test multiple ad copies to maximise your click through rate (CTR) and conversion rate.
Ad Extensions – Google recently updated features like call extensions, site links extensions, location extensions, social extensions etc.
Landing Page Optimisation – Landing page optimisation is very important to maximise your conversion rate and ROI. Compelling landing pages should include targeted keywords and relevant info with appropriate call to action (CTA) buttons.
Key Metrics Reporting – We will send you monthly reports of your key metrics i.e. conversions, cost per acquisition (CPA) , cost / conversion, bounce rate, average visit duration etc.
On-Going Optimisation and Fine-Tuning – After setup is completed we will monitor your account regularly and once you have some data we will optimise your account to maximise the return on investment (ROI).
If you want to speak to discuss your requirements call us on 01438 94 1000 (Mon-Fri 09:30 am to 05:30 pm) or submit your enquiry below.